[1] In 2019, Kjellberg's channel became the second overall, and the first run by an individual creator, to receive the Red Diamond Creator Award. After being briefly surpassed in late 2013 by YouTube Spotlight, his channel firmly held the title until early 2019, when he publicly vied for it with Indian record label T-Series. [24], In 2018, Paul MacInnes of The Guardian wrote about Kjellberg's YouTube content; he noted that each week Kjellberg posted videos featuring one of three series formats, comparing this uploading pattern to television programming. [176] At the time of signing with YouTube, Kjellberg had amassed over 800,000 followers on DLive, but due to his deal with former, and not having streamed on latter in four months, Tubefilter noted that it was unclear if Kjellberg was still affiliated with DLive. Vid.Me could really punk the shit out of Youtube by doing their own rewind and getting PewDiePie to appear on it. He's certainly more than willing to make fun of himself in the process. [‡ 6], Kjellberg has been noted by both himself and media outlets as prolific on the platform, having uploaded videos with a high frequency. [128][129] Alinity, a streamer featured in the video, responded by making a copyright claim against his video, which she stated was later removed by CollabDRM, a company that strikes videos on behalf of creators. PewDiePie): The World's 100 Most Influential People", "The 100 Most Influential People in the World", "COLUMN Pewdiepie rules, now one million subscribers", "The career of PewDiePie, the controversial 30-year-old video creator who just returned to YouTube after a 30-day hiatus", "The career of PewDiePie, the controversial 29-year-old who says he's 'definitely' worth more than $20 million (original title)", "Han hoppade av Chalmers – blev heltidskändis på Youtube", "Who is PewDiePie, the first person to ever hit 10 billion YouTube views? [9] His mother, a former chief information officer (CIO), was named the 2010 CIO of the Year in Sweden. The first ever rendition of the YouTube Rewind video was uploaded on December 13, 2010 to the YouTube Trends channel, which you can watch here: 2010: Year in Review. "[209], In 2018, while noting that his content was rarely analyzed or written about, Paul MacInnes of The Guardian wrote, "Given the scale of his audience and his influence, not much is written about PewDiePie. [53] Competing against Jenna Marbles, Smosh and Toby Turner,[54] he also won the award for "Most Popular Social Show". "[217] Shortly prior to his 2020 hiatus, Erin Nyren of Variety commented that Kjellberg's "popularity continues unabated in spite of—or perhaps because of—the fact that he has been the subject of ongoing controversies. [314] In 2019, Kjellberg released two more video games: PewDiePie's Pixelings and Poopdie. [161], On 16 October 2019, Kjellberg uploaded an episode of his Meme Review series, in which he reacted to memes about the 2019–20 Hong Kong protests. "[209] Various online publications have written that generational gaps influence opinions on Kjellberg's content. "I'm feeling very tired.". [76] However, he expressed that he toggled his comment settings this way so that he could redirect viewers to instead comment on the forums of his Broarmy.net website. "[125], In January 2018, Kjellberg uploaded a video of him singing to Party In Backyards' remix of "Hej Hej Monika", a 2004 Swedish pop song by Nic & the Family. The meme was posted around the same time Lovato was hospitalized after suffering an opioid overdose. With that said, data on the topic is more an estimation than anything exact. [37], On 18 February 2013, Kjellberg's channel reached 5 million subscribers,[33] and in April, he was covered in The New York Times after surpassing 6 million subscribers. [317] It was number-one on The New York Times Best Seller list for two weeks in the Young Adult Paperback category. [197] Studies of the gaming community on YouTube have shown that 95% of video game players engage in watching online videos related to gaming, which has been linked to being an important reason for Kjellberg's popularity. [110] The video garnered criticism and widespread attention on Twitter. [233][234] The fan base has been subject to criticism; in July 2018, Wired published an article, referring to Kjellberg's fan base as "toxic", stating that "it's not just that they've stuck with the Swedish gamer/alleged comedian as he peppered his videos with racial slurs, rape jokes, anti-Semitism, and homophobia for nearly a decade (though that's bad enough). ", "PewDiePie versus the media: Why he's so mad to be losing the fight", "Disney Severs Ties With YouTube Star PewDiePie After Anti-Semitic Posts", "Disney Cuts Ties With PewDiePie After Anti-Semitic Posts", "Disney severs ties with YouTube star PewDiePie over antisemitic videos", "Pewdiepie Apologizes For 'Death To All Jews' Joke, Slams Wall Street Journal [Update]", "Pewdiepie starts crowdsourced channel on Twitch with new weekly show", "PewDiePie's move to Twitch is riskier for him than it is for YouTube", "WATCH: PewDiePie In Hot Water Again: Drops N-Word During PUBG Stream", "Indie Dev Calls For Copyright Strikes Against Pewdiepie After He Says N-Word on Stream", "PewDiePie apologizes for using N-word on live stream", "PewDiePie claims racial slur 'just slipped out' in apology video", "What's up PewdiePie? "[218] In 2015, Kjellberg was included on Time's list of the 30 most influential people on the Internet, with the publication writing that his channel "broadcasts some of the most-watched programs in pop culture. [26] In August 2014, Maker Studios released an official PewDiePie app for the iPhone, allowing audiences to view his videos, create custom favourite video feeds and share videos with others. [257] Kjellberg relies on external revenue sources rather than YouTube's ad model, which he has stated is common for most YouTube content creators; Kjellberg commented that YouTube's ad revenue model is inefficient, unstable, and insecure. To many Inner YouTubers, he represented the values of the platform — lo-fi, authentic, defiantly weird. [7][28][322] Kjellberg explained that they moved to the UK in July 2013 for preference to live close to the sea and for better Internet connectivity. Speaking of sponsorships, Forbes said that a sponsored video on PewDiePie's channel can cost up to $450,000. [129] Alinity stated that her reaction was caused by "the rampant sexism in online communities", arguing that Kjellberg's comments degraded women; she refused to accept Kjellberg's apology. Very, very unlikely that PewDiePie would be in YT Rewind 2017 and possibly any others afterwards. [242] Additionally, in the video game Surgeon Simulator 2013, the Alien Surgery stage features an organ called "Pewdsball" in honour of Kjellberg. [13] As his content went through changes in style in 2016, Patricia Hernandez of Kotaku wrote, "the PewDiePie of 2016 can still be immature, sure, but [...] a defining aspect of recent PewDiePie videos is existential angst, as he describes the bleak reality of making content for a machine he cannot fully control or understand. [15] Uploaded on 2 October 2010, the video is noted for containing mainly Swedish commentary from Kjellberg, rather than the English language he would later employ in his videos. [98] Although not many details were revealed at the time, it was later announced that the series would be an original YouTube Red series titled Scare PewDiePie. [36] Five years later, Kjellberg recalled, "I knew people were big at other types of videos, but there was no one big in gaming, and I didn't know you could make money out of it. [210] Over a year after the controversy, MacInnes opined that Kjellberg "is funny, intelligent, innovative and highly charismatic [...] to call him an alt-right agitator would perhaps be unfair as he has never publicly identified with the proto-fascist movement. "[‡ 8], Kjellberg originally registered a YouTube account under the name "Pewdie" in December 2006 while still a teenager; he explained that "pew" represents the sound of lasers and "die" refers to death. [59], Kjellberg's subscriber count surpassed that of the leading channel, Smosh, on 15 August 2013. But he shares much of their culture and amplifies it across the world. [15] Conversely, during an informal Twitter poll conducted by one Kotaku reporter, respondents described him as "annoying" and an "obnoxious waste of time. [188] According to their data, the channel surpassed emimusic on 29 December 2014, at over 7.2 billion views, to become the most-viewed channel on the website. Felix “PewDiePie” Kjellberg addressed YouTube Rewind absentees in 2017. It was never like a career that I could just quit college to pursue. [140][141] Kjellberg also made allegations against T-Series using subscribing bots, but failed to prove so, as YouTube claims to have a strong policy against fake-engagement. This thread is archived. Kjellberg's channel became the most-subscribed channel on YouTube on 15 August 2013. [41] In March 2012, Swedish newspaper Expressen reported that Kjellberg had uploaded at least one video per day for the seven months preceding their report. Although he had played Minecraft earlier in his YouTube career, he had very rarely played it in the following years due to his reluctance to join the trend of Minecraft YouTubers, whom he felt only played the game because of its popularity rather than for their enjoyment. He originally started the meme with the purpose of beating T-Series in the run for the Guinness record, but things got rapidly out of hand when fans used it to vandalize a World War II memorial. [120] Business Insider detailed that Kjellberg's first stream amassed around 60,000 viewers, and that Netglow had accumulated 93,000 subscribers to that point. [84], By 2015, Kjellberg's videos averaged over 300 million views per month. [21], In January 2016, Kjellberg announced a partnership with Maker Studios to produce Revelmode, a sub-network of Maker, that would showcase Kjellberg and his friends on YouTube in original series. The challenge involved Kjellberg searching for three keys in the catacombs to open a container holding "the Philosopher's stone". It was shocking to find myself in that situation, where I was that celebrity person. [224][225], Kjellberg has himself stated that he dislikes being called "famous", and has been referred to as "shy and quiet", and "much more reserved in real life," by a colleague who worked with him on Scare PewDiePie. Tech sites like The Verge and Polygon report on him and often critique him severely. It's really, really hard. [163] Data from Social Blade[d] shows a 573 million video view figure–the then-most views the PewDiePie channel had ever received in a single month. Like 2017, PewDiePie was excluded from YouTube Rewind 2018 as well. [‡ 7], The New York Times retrospectively noted that around 2015, Kjellberg's video content experienced a change in style: "he began to take more risks. On December 6, 2017, "YouTube Rewind: The Shape of 2017", referencing the song "Shape of You" by Ed Sheeran, and was uploaded to the YouTube Spotlight channel. [11][12] During high school, he would skip classes to play video games at an Internet café with friends. But in the following years, someone managed to perform even better than PewDiePie. 1 YouTube channel. According to eTeknix, this vlog was the most liked non-music video on the platform, with over 7 million likes and a like percentage of 99.09%. All this and more here. The creator parodied YouTube's 2018 Rewind video with a vlog titled "YouTube Rewind 2018, but it's actually good." "[236] He later apologized to fans from the two countries, stating that seeing the effect he had "on fans back then [during his 2013 trip to Singapore] was cool" and that he would "be lying" if he claimed to hate this initial experience with fans, although added that he has grown to not enjoy being treated as more than a person. [121], In September 2017, Kjellberg drew criticism again when he used the racial slur "nigger" during an outburst at another player while live-streaming PlayerUnknown's Battlegrounds. Likewise, for critics and fans who value inclusivity—and among outside observers who view PewDiePie's conduct as inexplicably frequent in the news—PewDiePie represents all that is wrong and alienating about games culture." [99] The book is a collection of anti-proverbs paired with visuals. [307][308], On 31 October 2019, Kjellberg donated $69,420 to Team Trees, a fundraising drive taking action against deforestation by pledging to plant one tree for every dollar donated. It's also that they insist that PewDiePie somehow isn't being hateful at all. [161], Finally, on 28 April, Kjellberg uploaded a video entitled "Ending the Subscribe to Pewdiepie Meme" in which he asked his followers to refrain from using the phrase "Subscribe to PewDiePie" due to incidents such as the phrase being graffitied on a war memorial and its mention by the Christchurch mosque shooter. [120] Best Club premiered on 9 April, with its first episode featuring Brad Smith alongside Kjellberg. "This book is a great chance for me to reach my audience in a new way," PewDiePie said. "[83] Kjellberg would ultimately continue creating videos under Maker. [133] Kjellberg said he was largely unaware of E;R's content apart from the Death Note video essay, and revoked his recommendation of the website. [84][85] The latter figure was a reported 81% increase from the channel's video views in 2013; the channel was the most viewed in that year, as well. In addition, beauty influencer Shane Dawson featured This Book Loves You in a video titled "Making Fun of YouTuber Books." "[221] Forbes wrote that "[Kjellberg's] overall brand suffered earlier this year [2017] when he included anti-Semitic content in nine of his videos," when citing their reason for not ranking him as the top gaming influence. [37][238] His commentaries have had a positive effect on sales of indie games, with The Washington Post writing that "gamemakers have observed a kind of Oprah effect. [34][16] This demographic has been more commonly referred to as Generation Z by researchers and popular media. [71], In 2014, Kjellberg's commentaries, originally best known for featuring horror video games, began to feature games that interested him, regardless of genre. [187] Data from Social Blade, however, shows that the channel still had less video views than the emimusic channel. Vlogger Gear estimated how much the popular influencer earns per video, per month, and per year. [194] Kjellberg was the most-viewed creator of 2019, with his channel receiving over 4 billion views during the year. Online video isn't the only domain PewDiePie seems to have conquered. The numbers are impressive, as PewDiePie allegedly earns $21,000 per video, $940,000 per month, and $11.28 million per year. YouTube Rewind 2019 is different from years past, and includes some notable changes — PewDiePie is back after two years away, and the video more accurately reflects who … In 2013, Kjellberg was consistently toward the top of this listing, ranking #1 in June, July, August, October, and December of that year. He's just a normal person, finding the authentic in games for an audience that are desperate for a little more humanity. [23][24][25], During the early portion of his YouTube career, Kjellberg did not hire any editor or outside assistance to help with his video output, stating he wanted "YouTube to be YouTube. 83. [28] On separate occasions, he later sought an editor and a production assistant to help with his content creation. These awards are earned upon surpassing the 100,000; 1 million; 10 million; 50 million; and 100 million subscriber milestones, respectively. [104] In December 2016, Kotaku's Patricia Hernandez wrote about his stylistic changes, explaining that "over the last year, the PewDiePie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of the things that made him famous. These outlets suggested that Kjellberg's content contained and promoted fascist, white supremacist, and alt-right ideologies. [34][16] This demographic has been more commonly referred to as Generation Z by researchers and popular media. "[141][211][161] Although both parties came to a settlement later in the year, Kjellberg's videos remain blocked in India. [89] In 2016, the channel experienced decreased viewership, which was similarly experienced by other content creators across the platform, due to change's in YouTube's algorithm. [20][21] In contrast, Andrew Wallenstein of Variety heavily criticised Kjellberg, following his channel becoming the most-subscribed on YouTube, describing his videos as "aggressive stupidity" and "psychobabble. In response, Kjellberg tweeted his disgust after having his name associated with the attack, and offered condolences to those affected by the tragedy. He had just married Marzia Bisognin, and had resumed publishing gaming videos on his channel. But he shares much of their culture and amplifies it across the world. [199] He continued to be popular with this demographic by the end of the 2010s, with research by Morning Consult detailing that Kjellberg's name recognition and favorable opinions of him are of a comparable or higher level to mainstream athletes and entertainers such as LeBron James and Justin Bieber. Over time, he grew into an unlikely, disorienting, and insistently unserious political identity: He became YouTube's very own populist reactionary. "[17], Kjellberg's oldest video available for viewing is titled "Minecraft Multiplayer Fun". "[103] On this issue, a Google representative provided a comment to Ars Technica, stating "Some creators have expressed concerns around a drop in their subscriber numbers. Likewise, for critics and fans who value inclusivity — and among outside observers who view [Kjellberg]'s conduct as inexplicably frequent in the news — [Kjellberg] represents all that is wrong and alienating about games culture. [243][244] Kjellberg agreed to allow the developers of Surgeon Simulator 2013 to use his likeness in GOTY IDST, a showering simulation video game. Born and raised in Gothenburg, Sweden, Kjellberg registered his eponymous YouTube channel in 2010, primarily posting Let's Play videos of horror and action video games. As The Verge's Julia Alexander noted, PewDiePie had been absent from YouTube's Rewind videos in 2017 and 2018. [139] It included some lines mocking the Indian background of T-Series, such as the line “Your language sounds like it come [sic] from a mumblerap community” which have been described as racist in media publications, as well as in a court ruling from the High Court of Delhi. [103] He examined his older videos and while noting the stylistic changes he had undergone, he expressed specific regret for his casual use of words like gay or retarded in a derogatory sense.